Swish February 11 16
— KANYE WEST (@kanyewest) January 9, 2016
At last with new music in full swing, Yeezy fans have a concrete day for "Swish".
Swish February 11 16
— KANYE WEST (@kanyewest) January 9, 2016
At last with new music in full swing, Yeezy fans have a concrete day for "Swish".
REAL FRIENDS https://t.co/HxqGqhJTlb pic.twitter.com/1Axv9EvXAX
— Kim Kardashian West (@KimKardashian) January 8, 2016
Kanye drops “Real Friends” as promised on kanyewest.com along with a preview of a track called “No More Parties in LA” featuring Kendrick Lamar. Kanye reveals that "No More Parties in LA" features production from none other than Madlib.
🎼🎼🎼 Friiiiiiday!!!! New music!!!! #EveryFriday #Swish #RealFriends 🎼🎼🎼 🔥🔥🔥
— Kim Kardashian West (@KimKardashian) January 8, 2016
Speculation of the return of a classic Kanye era returns as Kim tweets #EveryFriday. Fans hope for the return of G.O.O.D. Fridays.
Finally the wait is over. After a tease on Kim Kardashian's Twitter, Kanye drops “Facts”. The track borrows cadences from Drake and Future's Jumpman and takes shots at Kanye's past collaborator, Nike.
I’m finishing my album and my next collection…
— KANYE WEST (@kanyewest) December 13, 2015
After months of speculation, and almost a year since the first single "Only One", Kanye takes to Twitter to announce his album and new collection is nearing completion. The new collection is assumed to be "Yeezy Season 3".
Following a preview of the track at "Yeezy Season 2", Kanye's right hand man Virgil Abloh premieres the full version of “Fade” while DJing at London’s XOYO.
Out of no where, Kanye joins Soundcloud and posts two new tracks. First is "When I See It" which features Kanye singing over The Weeknd's "Tell Your Friends" which Kanye produced.
When I See It:
And second is a remix of "Say You Will" off his 2008 "808s and Heartbreaks".
Say You Will:
As he did with "Yeezy Season 1", Kanye premieres, or rather previews, a new song at "Yeezy Season 2". With no official single release, fans are left with various cell phone recordings to hold them over until further news on the album.
SEASON 2 http://t.co/8T1uPQewkc
— KANYE WEST (@kanyewest) September 14, 2015
After several months with no news on the album, Kanye announces "Yeezy Season 2". Hype begins to build.
#YEEZYBOOST 350 is SOLD OUT in Europe and Canada.
— adidas Originals (@adidasoriginals) June 27, 2015
Launching in the U.S. later today. Stay tuned for an update...
On their way to becoming the most popular shoes of the year, the low Yeezy 350 Boosts sell out in 12 minutes. Some pairs appear on eBay for over $10k.
I’m changing my album name to SWISH
— KANYE WEST (@kanyewest) May 3, 2015
I might change it again but that’s the name now
— KANYE WEST (@kanyewest) May 3, 2015
Foreshadowed by Kanye's "Swish!" tweets about his wife, the album is changed for the first time to "Swish". Kanye fan reaction is mixed as the album roll-out continues into it's fifth month.
VIC MENSA - U MAD featuring me http://t.co/Q0YFFn1JsP pic.twitter.com/zcXB13D90L
— KANYE WEST (@kanyewest) April 11, 2015
Following up on his feature and performance on Kanye's "Wolves", Vic Mensa scores a feature from Kanye for his lead single "U Mad". It's shortly revealed via Tidal metadata that Vic Mensa is signed to Kanye mentor Jay-Z's music and sports label Roc Nation.
SWISH!!!! pic.twitter.com/qEyDXcN8Xj
— KANYE WEST (@kanyewest) March 16, 2015
Similar to his "All Day" reference, Kanye captions photos of his wife Kim Kardashian with the phrase "Swish", two months ahead of changing his album title.
So Help Me God pic.twitter.com/e3UUsQQEts
— KANYE WEST (@kanyewest) March 1, 2015
Fresh off "All Day", Kanye drops his album title along with its artwork, leading to an internet-wide search for the source. It's revealed to be a 13th century Monastic symbol for the Virgin Mary.
The banging new single, one many 'Ye fans had been waiting for, is premiered in over the top fashion with flame throwers and a stage full of hype men. The track features Theophilus London, Allan Kingdom and Paul McCartney.
Following up on "Yeezy Season 1", Kanye performs the haunting "Wolves" on Saturday Night Live's 40th Anniversary Special. Performing alongside singer Sia and Chicago rapper Vic Mensa, a break out moment for him, the performance is one of the highlights of the Special.
As anticipation for a new, as of yet unnamed Kanye project grows, Kanye debuts another song, "Wolves". Teased as "TRACK #1 ON KANYE WEST'S NEW ALBUM", the song features a much different and darker sound than the previous "Only One" and "Four Five Seconds".
Kanye premiers his first clothing collaboration with Adidas, including the Yeezy Boost 750s and additional silhouettes. Available only in limted amounts, first through a reservation system, then through Adidas in-store only, The Yeezy Boost 750 sell out.
http://t.co/8T1uPQewkc 00:00:06:19:52:31:01
— KANYE WEST (@kanyewest) February 6, 2015
With a cryptic tweet and an equally cryptic website, "Yeezy Season 1" officially begins.
After Kanye West previewed "FourFiveSeconds", a song with Rihanna and Paul McCartney at the iHeartMedia Music Summit on January 21, 2015, the official music video is released by Rihanna. It features the trio in a high contrast black and white style.